InMind experience in segmentation of consumer and b2b markets covers solutions for the following tasks:

1. Market structure:

• Determination of major market segments on the basis of segmentation criteria (social-demographic, social-economic, benefit, psychographic and stylistic).
• Determination of segment specific features (social and demographic characteristics, economic potential, lifestyle, customer values, attitude towards innovations)
• Capacity assessment of the segments that are determined and described.

  2. Recommendations for differentiated promotion:

• Definition of the major and supplementary communication channels
• Analysis of mechanisms of data acquisition / exchange and decision making process.
• Working out the approach towards key segments and developing promotion recommendations.

Major directions of market research:

• Consumer and business (b2c & b2b) markets segmentation
• Forecasting of market and company's market share
• Potential markets research
• Desk Research (secondary information analysis for markets / major players / products)