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InMind Company

InMind is a marketing research company focusing on ad-hoc, tracking and omnibus market research as well as consulting in research methodology.

The experts of InMind Company have more than 17 years of experience at the Ukrainian research market. The history of its team dates back to the year 1991, the early development stage of professional marketing research in Ukraine.

As an independent company that is specialized in marketing research and consulting, InMind started its activity in the beginning of the year 2004. The company development is being directly coordinated by Volodymyr Paniotto, one of the major specialists in sampling design and research methodology, 1st National Representative of ESOMAR in Ukraine, UMA Vice-President, and InMind President.

InMind today is a dynamic company offering a wide range of services in marketing research and consulting: quantitative and qualitative market / customer / product research, innovation analysis, research audit, coaching in research design and data analysis.




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Market Research


Main Markets

InMind Company implements research projects within the following fields:

  • Foodstuffs
  • Strong and soft drinks
  • Nonfoods (FMCG and consumer durables)
  • Automobile products
  • Healthcare, pharmaceutics
  • Cosmetics, & perfume 
  • Telecommunication, information technology
  • Communication facilities, technical equipment
  • Internet audience research
  • Mass media, PR
  • B2B goods and services markets
  • Industrial goods
  • Agriculture
  • Distribution networks
  • Retail
  • Human Resources Analysis (HRA) 
  • Niche markets



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Research Design


Research Strategy

Any research project starts with developing the research strategy. Elaboration of the strategy involves joint discussions of the principal goals and tasks as well as optimal solutions for them. This gives the possibility to define the most effective research procedures, estimate the sampling design and geographical coverage of the project.

A detailed description of the research design provides for data continuity in the case additional surveys and change monitoring are carried out.

During one year after completion of every research project InMind provides free post-project support of the research results. This means that for any question regarding the conducted research, additional analysis or data interpretation you can obtain a detailed consultation, our specialists' comments or additional calculations for the new emerging research tasks.




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MR-consulting


Consulting

InMind offers implementation of consulting projects basically focused on marketing research and research methodology.

Along this line of activity our team provides one year of free advisory support of the research results of own production. This lets our clients receive first-line support for the survey data usage even after the research projects are finished.

The other advisory directions are assistance in planning and conducting marketing research, analysis and usage of the research results as well as development of research procedures. For non-typical problems, niche markets or peculiar target groups the conventional / basic research methods are sometimes not applicable or ineffective. In that case new ideas are of crucial value.

InMind has ample experience and succeeds in developing new research procedures. Such techniques were developed during implementation of research projects for leading companies operating in Ukraine.




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Projects




Info | Market Research | Research Design | MR-consulting | Projects | Publications



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Publications













Info | Market Research | Research Design | MR-consulting | Projects | Publications